WHY DOES ADIDAS HAS 3 LOGOS?
Originally the brand used its famous clover logo on all the products it launched, until the German company decided in 1997 that the clover logo would be exclusive to its more "classic" models such as its acclaimed Adidas Superstar, Stan Smith and its tennis shoes. Forum among others.
So from that date on, this logo has been reserved for its "Adidas originals" collection and was replaced in the other releases by the Adidas Performance logo, the iconic image of its 3 mountain-shaped stripes.
With this Adidas Originals has managed to preserve its sports fashion styles with references to the decades between the 40's and 80's while maintaining a distinctively retro old school feel.
adidas performance:The fundamental principle of adidas Performance is to equip all athletes and help them achieve their goals.
Adidas Performance manufactures its products with athletes in all sports in mind, focusing primarily on four key categories globally: Soccer, Running, Training, and Basketball.
In this way adidas performance has focused on the sports world and has made many successful contributions to some of the most admired sports of all time, such as basketball, soccer, golf, tennis, racing, training and even more like yoga.
So if you take a look at your new tennis shoes, don't be alarmed if you don't see the famous clover, since adidas has stamped its logo of the three lines in the shape of a mountain to distinguish this line of products.